Practical advice from someone who's been in your chair.

I started writing these articles because I remember what it felt like to be an executive director searching for practical answers—not another 40-page white paper. Everything here is based on questions I've heard from nonprofit leaders, lessons I've learned, or mistakes I've seen organizations make (including some of my own).

Stop Measuring Only Outcomes: The Leading Indicators Every Nonprofit Should Track

Stop Measuring Only Outcomes: The Leading Indicators Every Nonprofit Should Track

Matthew B. Courtney, Ed.D.

Outcomes tell you what happened—but often too late to act. Learn how leading indicators can help your nonprofit spot problems sooner, track progress, and use data for continuous improvement.

program evaluation
The Strategic Plan Isn’t the Strategy: How to Turn Your Plan Into a Management System

The Strategic Plan Isn’t the Strategy: How to Turn Your Plan Into a Management System

Matthew B. Courtney, Ed.D.

A strategic plan shouldn’t sit on a shelf. Learn how to turn your nonprofit’s plan into a practical management system with clear ownership, measurable progress, and regular opportunities to adjust.

strategic planning
Is Your Program Actually Working? 6 Signs It’s Time for an Evaluation

Is Your Program Actually Working? 6 Signs It’s Time for an Evaluation

Matthew B. Courtney, Ed.D.

Is your nonprofit program actually working? Discover six signs it’s time for a program evaluation and how the right evidence can help you measure impact, improve results, and make better decisions.

program evaluation
Your Nonprofit Has Plenty of Data. So Why Is It Still Hard to Make Decisions?

Your Nonprofit Has Plenty of Data. So Why Is It Still Hard to Make Decisions?

Matthew B. Courtney, Ed.D.

Your nonprofit has plenty of data—but is it helping you make better decisions? Learn how to turn metrics into meaningful evidence, actionable insights, and smarter decisions.

data collection and analysis